About Us

Born from Service. Built for Freedom.

Salt + Liberty Apparel Co. is proudly rooted in Panama City Beach, Florida — where the Gulf breeze meets a spirit of independence and adventure.

We are a veteran and flight attendant owned business, built on a foundation of service, sacrifice, and a deep love for this country and its people. Our founders have served at 30,000 feet and on the front lines, and that dedication to excellence carries through in everything we create.

Our apparel is designed for those who live boldly — the beach lovers, the patriots, the wanderers, and the free spirits. Whether you're walking the white sand shores of PCB or exploring somewhere new, Salt + Liberty is made to move with you.

Thank you for supporting a small, veteran-owned business. It means the world to us.

With gratitude,
The Salt + Liberty Team
Panama City Beach, FL